Stereotype & Archetype: Is this a Joke?

What better opportunity to discuss stereotype and archetype than when walking into your classroom and over-hearing students exchange "blonde-jokes?"  Though they may have heard the words, they don't necessarily understand the cultural ramifications of something as simplistic as a hair-color; especially in reference to women.
 

In my Senior Mass Media class, I had the dystopic opportunity to oversee that fact that not much has changed for women as sex symbol in over seventy-five years.  The classic brunette "Betty Boop," (1930) red-head, "Jessica Rabbit" (Who Framed Roger Rabbit, 1988) to "Holli Would" (Cool World, 1992).

In psychology, an archetype is a model of a person, personality, or behavior.
 

In the analysis of personality, the term archetype is often broadly used to refer to
 

1. a stereotype—personality type observed multiple times, especially an oversimplification of such a type; or
2. an epitome—personality type exemplified, especially the "greatest" such example.

But in a strict linguistic sense, an archetype is merely a defining example of a personality type. In this sense "mother figure" can be considered an archetype and instances can be found in various female characters with distinct personalities.

Archetypes have been present in mythology and literature for hundreds of years. The use of archetypes to analyze personality was advanced by Carl Jung early in the 20th century. The value in using archetypal characters in fiction derives from the fact that a large group of people are able to unconsciously recognize the archetype, and thus the motivations, behind the character's behavior.

http://simple.wikipedia.org/wiki/Archetype